190. How does advertising influence
people's behavior? Use reasons and specific examples to support your answer.
Advertisement
is just another method brought up by the media to manipulate people. It has
also turned out to be a successful way for companies to sell their products.
After all, how can companies sell products that are completely unnecessary and
unneeded by people? In other words, I feel this shows how people can be easily
manipulated or influenced by the power of marketing. Ads campaigns are designed
to be perfect, to reach the people, to get them to notice the product, and in
the end convince them that they absolutely need it. In my opinion, this would
be a perfect example and would help express my thoughts:
A $6.50 slice of toast made of vinyl, perfect replica of a $1 toast. |
I do not understand the point of such
products. In current day situations, everyone is out to make a living with
whatever they’ve got, but I don’t understand how people reach a point where
this is something they ‘need’ to have. As a child, I would often want things
that I wouldn’t use, but that was before I came to the point of realization
that products such as these are absolutely useless. I understand buying
products that may make your life easier as such, but what is the point of this
“inflatable slice of toast?” The influence of advertisement is too high. They
buy spots on the radio, magazines, newspapers, webpages, t.v., and many more
that can be accounted for. These strong influenced commercials usually portray
the unhealthy products as the cool, every teenager must-have product. The idea
of marketing is supposed to be to inform people about products, not manipulate
and convince them that they want this product. As an influence such as
advertisements aren’t easy to avoid, people ending up falling for them easily.
I agree with you completely! I often find myself falling for unnecessary advertisements as well, but I guess that how some people make money.
ReplyDeleteA great example to add to what you wrote is the steady rise of fairness cream commercials in India. It's really a sick colonial mindset that's carried over to society today, and I personally think its tragic that companies should exploit something like that. Not to mention, it's been scientifically proven that those products physically thin your skin, enough to that when severe, a brush across the cheek can give you a rash, and a poke a bruise.
ReplyDelete